- Made with the finest materials to offer premium quality
- Unique design to help you show off your personal style
- Built to provide the ultimate in convenience and functionality
- High grade materials for exceptional wear resistance
For decades being the leading choice for top racers and enthusiasts, 100%® is the master of clothes, footwear and eyewear for moto, MTB and cycling sectors, designed and tested to provide excellent wearability, top-of-the-line comfort and unbeatable protection. The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?” Whether it’s a championship on the line or everyday life: If you aren’t giving it 100%, you will regret it!